Marketing

Performance Marketing

Paid campaigns engineered for measurable leads, sales, and ROI.

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Overview

What this service covers

Every rupee of ad spend should be accountable. We plan, launch, and manage paid campaigns across Google and Meta with a relentless focus on cost-per-lead, conversion rate, and return on ad spend — not vanity metrics. From campaign strategy and ad creative to landing pages and conversion tracking, we build the full funnel and optimise it continuously so your budget works harder every month.

Key Benefits

  • Campaigns built around your specific ROI targets
  • Full conversion tracking and attribution
  • Transparent, no-lock-in monthly management
  • Dedicated account manager and reporting
  • Continuous A/B testing and optimisation
  • Landing pages built to convert your traffic

Deliverables

  • Paid media strategy document
  • Campaign setup across chosen channels
  • Ad creative (copy and basic visuals)
  • Conversion tracking and attribution setup
  • Monthly performance reports
  • Ongoing optimisation and A/B testing

Process

How we deliver this service

01

Audit & Strategy

Review your funnel, competitors, and past campaigns to define a channel and budget strategy.

02

Campaign Setup

Build campaigns, ad creative, landing pages, and conversion tracking infrastructure.

03

Launch & Optimise

Go live and optimise weekly based on real performance data.

04

Report & Scale

Monthly reporting with clear recommendations on what to scale and what to cut.

Tech Stack

Technologies We Use

Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Hotjar

Features

What's Included

Google Ads

Search, Display, Shopping, and YouTube campaigns with full bid and budget management.

Meta Ads

Facebook and Instagram campaigns targeting the right audience at the right stage of the funnel.

Conversion Rate Optimisation

Landing page testing and funnel analysis to lower your cost-per-lead over time.

Attribution & Tracking

Full conversion tracking so you know exactly which campaigns drive revenue.

Retargeting

Re-engage warm audiences who visited but didn't convert.

Reporting Dashboards

Live and monthly dashboards covering spend, conversions, and ROAS.

FAQs

Frequently Asked Questions

Ready to make your ad spend work harder?

Book a free 30-minute consultation to discuss your goals and get a campaign strategy overview.

Get a Marketing Consultation